i.
People visit. Nobody enquires.
The site looks fine and the phone stays quiet. Usually the structure, the message or the path to the enquiry is the problem.
The fix: Web design→
Build the foundation your business is missing online.
Your business is better than your online presence makes it look. BreakGround Partners finds where enquiries are leaking, builds the website and search visibility that fix it, and sets up the system that catches every lead. We learn how your business makes money before touching a pixel.
The audit is free and the report is yours to keep. You get honest advice whether you hire us or not.
4 to 5 a week
Quote requests on Vshopper, all organic, with no ad spend.
189 links
Dead URLs found and repaired on one retail site, with 121 redirects built.
8 + 3
Solution pages and lead tools built for BIS, plus a custom CRM.
2 partners
On every project, from the first call to the monthly report.
Four problems that quietly cost a business its next customer.
If one of these sounds familiar, it is usually fixable, and usually cheaper to fix than to keep living with.
ii.
Search sends your customers elsewhere.
Pages Google cannot index, broken links, no mention in AI answers. Your competitor gets the click.
The fix: SEO and AI search→
iii.
Leads go cold in a spreadsheet.
Follow-ups slip, nobody sees the whole pipeline, and a warm enquiry turns into a lost one.
The fix: A CRM that fits→
iv.
Ads and outreach that never found a buyer.
Money spent, vague reports, no clear count of qualified enquiries to show for it.
The fix: Ads and lead generation→
Selected work
Sites and systems built for real businesses.
Vshopper
An online store rebuilt for search and quotes, from almost no enquiries to 4 to 5 quote requests a week in about 2 months, with no ad spend.
BIS
A B2B brand, website and custom CRM built from nothing for a company with over 20 stores behind it.
Larkspur Outdoor Living
Eight years of work and no website. A gallery-led site and a CRM for a nine-stage sales process.
Glenrose Animal Hospital
A site that was costing new clients, rebuilt so families can find the practice and book online.
Meridian Ledger Co
A decent site with no lead system. SEO fixes, a CRM and a cold outreach campaign added on top.
Try it yourself
Click through a working CRM.
A working CRM with the screens a sales team lives in: a dashboard, deals, customers, follow-ups and targets, with role-based access and website leads arriving on their own. Everything in it is made-up sample data, so click anywhere.
What we build
Five services. Each one stands alone, and they work better together.
01
Web design and build
A site designed around the enquiry you want, written for the person reading it, with SEO built in from day one.
- Custom design and copywriting
- SEO, schema and speed included
- A clear path to enquire on every page
02
SEO and AI search
Fix what stops Google indexing you, then earn the rankings and the AI mentions that bring buyers.
- Technical fixes, indexing and redirects
- Content that answers real searches
- Monthly report tied to enquiries
03
Paid ads
Meta and Google campaigns, run in your own ad account so you can always see the money.
- You pay the platform directly
- Management fee shown as its own line
- No pay-per-lead and no commission
04
Lead generation
Lists and cold email campaigns built to your ideal customer, not scraped in bulk.
- Lists built to your criteria
- Sent from warmed, separate domains
05
CRM systems
A CRM shaped to how your team really sells. You own it, with no monthly licence.
- Pipeline, calendar and follow-ups
- Website forms feed it automatically
- Try a live demo before you decide
Already have a site we built? See Website care: hosting and monthly SEO upkeep
Free audit
See what Google sees on your site.
Enter your website and we will score it for on-page SEO, technical health and off-page strength, then send you the findings and a plain-English fix list as soon as they are ready.
No card, no call required. If the fix is small, the report tells you to do it yourself.
What clients say
Plain feedback from the people we have built for.
We do not know exactly what you did, but it is working. Keep doing it. The enquiries are coming in and the whole site finally feels organised.
The Vshopper teamClient, e-commerce
The site looks and feels premium, and the CRM took real pressure off our consultants and executives. We would not know what to do without you.
The BIS teamClient, B2B solutions
Professional, thorough and clearly invested in the business. Goes the extra mile.
The BIS teamClient, B2B solutions
I had eight years of work on Instagram and nowhere to send anyone. Now people see the projects and ask for a consultation.
Owner, Larkspur Outdoor LivingClient
Our old site was costing us new clients. The new one explains what we do and families book online.
Practice manager, GlenroseClient
From first call to first lead
Four steps, and you always know which one you are on.
1
Understand
A free audit and a 30-minute call. We read your site, your search results and your competitors, then ask how the business really makes money.
You: bring the messy detailsWe: deliver the audit
2
Plan
A written scope with prices on separate lines. If you do not need something, it is not in the plan.
You: approve the scopeWe: quote setup and monthly costs apart
3
Build
Design, copy, SEO and tracking built together, with your sign-off before anything goes live. Vshopper took about 2 months, SEO included.
You: review and sign offWe: build and launch
4
Measure
Reports tied to enquiries, not traffic. We keep fixing what the numbers point at.
You: take the callsWe: report monthly and improve
Behind BreakGround
No rotating account managers. Two partners, six skills.
Shany builds and runs the technical side. Her business partner, who comes from business development and sales, runs projects, sales and the client relationship. Select a skill to see what it covers.
Strategy
Before anything is built, we learn how your business makes money and where enquiries leak. Every later decision traces back to that.
- Audit and competitor read
- A plan with priorities and prices
Two partners, one plan
Pricing
What it costs, in plain numbers.
Everything is scoped to your business, so these are starting points. Setup and monthly fees are always separate lines, and ad spend always goes to the platform, not to us.
Website build
R35,100 from, once off
- Custom design and copywriting
- SEO, schema and speed included
- Lead capture or booking flow
Website care
R11,000 a month
- Hosting included
- Monthly health check and ranking report
- Content refreshes and new pages
- Backlink and AI-search upkeep
CRM build
R26,600 from, once off
- Pipeline, calendar and follow-ups
- Website forms feed it
- You own it, no licence fee
- Live demo available
SEO fixes, ads, lead generation and cold email are scoped after the free audit.
Honest fit check
When it is not worth it for you.
We would rather tell you now than take your money and disappoint you in three months. If any of these describe you, we should probably not work together.
- xYou want a number one ranking in a week.Search foundations show in weeks. Rankings and backlinks take months, and anyone promising otherwise is guessing.
- xYou want the cheapest quote, whatever it covers.A template site or a DIY tool will serve you better, and we will say so.
- xYou want ads but have no budget for the platform.Ads need enough spend to learn. Below that, fix the site and search first.
- xYou want a service you do not need.If the audit shows a small fix solves it, that is what we will recommend, even if it earns us less.
Questions, answered
The things people ask before they book.
How much does it cost?
A website build starts from $2,700 (R35,100), website care is $850 a month (R11,000), and a CRM starts from $2,050 (R26,600). Ads, SEO fixes and lead generation are scoped after the free audit. Setup and monthly fees are always separate lines.
How long does a website take?
It depends on page count and what needs integrating. Vshopper took about 2 months including the SEO work. You get a timeline in writing before we start.
What does white hat mean here?
No bought links, no keyword stuffing, no scraped lead lists. We understand your business first, then build a plan around it, and we do not sell you services you do not need.
How long until SEO shows results?
Fixes to indexing, broken links and structure can show in weeks. On Vshopper the results started about 4 weeks after the SEO work went in. Backlinks take longer, which is why a top score takes months, not days.
Do you work with my kind of business?
Probably. We have built for e-commerce, B2B and local service businesses. The free audit and first call tell us both quickly whether we can help.
What do I need to give you?
Access to your current site and accounts if you have them, an hour for the discovery call, and your honest answers about how the business makes money. We handle the rest.
What happens after the site is live?
You can run it yourself, or add monthly website care: hosting, health checks, ranking reports and content updates.
Ready to break ground?
Start with the free audit, or book a 30-minute call. Either way you leave with something useful.